This French Supermarket Found a New Way to Sell “Ugly” Produce — And Watched Business Skyrocket


It goes without saying that people waste way too much food, and food waste comes in many different forms.

Whether we’re throwing out fully-cooked meals from restaurants daily or tossing our produce out when it gets slightly brown, it seems like we’re always inventing new ways to waste food.

A shocking 1/3 of all food produced, or 1.3 billion tons, gets lost or wasted according to one major world study, and many of the world’s “ugliest” vegetables never even make it to store shelves.

Instead, they find themselves tossed into the garbage, never to see the light of day.

One French Supermarket chain, Intermarché, has taken it upon themselves to do their part to solve this problem, however, and so far it’s been a smashing success.

The Stats Tell It: Don’t Waste Ugly Fruits and Veggies!

The video below shows just how amazing the new change has been for business: 24% more foot traffic has been recorded by the store since it started putting its own twist and branding on the “ugly” produce, and now journalists in France are suggesting that every supermarket in the country should do the same.

Watch it here, and let us know what you think in the comments below!


Intermarche – ‘Inglorious Fruits and Vegetables’ from Goodvertising on Vimeo.

Related Reading: Are GMOs Really the Way to “Feed the World?” Huge World Study Weighs In 

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About Nick Meyer

Nick Meyer is a journalist who's been published in the Detroit Free Press, Dallas Morning News and several other outlets. He founded AltHealthWORKS in 2012 to showcase extraordinary stories of healing and the power of organic living, stories the mainstream media always seemed to miss. Check out Nick's Amazon best-seller 'Dirt Cheap Organic: 101 Tips For Going Organic on a Budget' by clicking here, as well as its sequel Dirt Cheap Weight Loss.