It goes without saying that people waste way too much food, and food waste comes in many different forms.
Whether we’re throwing out fully-cooked meals from restaurants daily or tossing our produce out when it gets slightly brown, it seems like we’re always inventing new ways to waste food.
A shocking 1/3 of all food produced, or 1.3 billion tons, gets lost or wasted according to one major world study, and many of the world’s “ugliest” vegetables never even make it to store shelves.
Instead, they find themselves tossed into the garbage, never to see the light of day.
One French Supermarket chain, Intermarché, has taken it upon themselves to do their part to solve this problem, however, and so far it’s been a smashing success.
The Stats Tell It: Don’t Waste Ugly Fruits and Veggies!
The video below shows just how amazing the new change has been for business: 24% more foot traffic has been recorded by the store since it started putting its own twist and branding on the “ugly” produce, and now journalists in France are suggesting that every supermarket in the country should do the same.
Watch it here, and let us know what you think in the comments below!
Intermarche – ‘Inglorious Fruits and Vegetables’ from Goodvertising on Vimeo.
Related Reading: Are GMOs Really the Way to “Feed the World?” Huge World Study Weighs In
Thanks for installing the Bottom of every post plugin by Corey Salzano. Contact me if you need custom WordPress plugins or website design.
About Nick Meyer
